Since he did not have any knowledge in business, he quickly turned to Evan Spiegel for help and advice. Reggie Brown seeded the main idea of creating an application for sharing pictures that would be deleted automatically after a certain time set by the user. Snapchat – A Quick HistoryĪs stated above, the application was the brainchild of three University students. Snapchat entered the scene at the right time and made a big hit.įinally, it’s the Snapchat logo, which depicts the ghost and is a graphical representation of the company’s “phantom” policy. Here’s all you wanted to know about the Snapchat logo, including its meaning, design elements, and story of evolution. Secondly, guardians and older members of the family are mostly active on Facebook, causing youngsters to look for a new platform that they could use privately.

Firstly, it closely mimics real life communication, as interactions that last only for a few seconds and are forgotten automatically. There are a couple of reasons behind the app’s outstanding success. Within two months, it was renamed as Snapchat, which quickly gained popularity and attracted the attention of some serious investors like Benchmark Capital, Benchmark Capital, and Institutional Venture Partners. Launched in 2011, by a group of Stanford University students, namely Bobby Murphy, Evan Spiegel, and Reggie Brown, the app was originally known as Picaboo, for iOS only.

In a fast-paced world where new social apps are cropping up every day, Snapchat has made its position in the top five with Facebook, LinkedIn, Twitter, and Instagram.

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